Reksoft - Software Engineering & IT Outsourcing

Project case studies

Introducing an audio recognition system

Introducing an audio recognition system

Client

Kyivstar is Ukraine’s leading mobile operator, with more than 22.2m subscribers, over 40% of mobile users. The company was founded in 1994 and has been providing mobile communication services since 1997.

Challenges

  • Operators must provide compelling VAS to compete effectively
  • Kyivstar planned new multimedia entertainment package
  • Song identification system required development

Solution

  • Reksoft integrated song recognition solution with Kyivstar’s systems
  • Solution enables song identification both via IVR and MMS
  • Song information also returned via SMS, with link to unique WAP page

Result

  • Integrated software and hardware system brought into operation
  • Kyivstar has gained more than 100,000 subscribers since VAS release
  • Company’s audio database currently contains 100,000 songs
  • Song recognition service ensures competitive advantage and additional revenue
  • Reksoft’s technical support allows Kyivstar to focus on core business

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